Christmas came a few days early for American car enthusiasts this year. On Monday, General Motors released the first details on the new Cadillac CTS-V, the latest part of a blatant assault on their foreign rivals. But the offensive is about far more than just “beating” the competition. What these efforts are really about is cementing a solid reputation for the new-era of General Motors.
What I’ve seen happen in the last few years is GM creating their own identity, their own unique flavor of automobile. This is especially so in the high performance sector. GM isn’t trying to build a carbon copy of the latest BMW, quite the contrary. If anything, BMW has strayed from their own ideology in recent years, and GM has chosen to pursue the path that BMW and others have left behind.
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