Search

malibe hiribae

Housekeeping Integrated Research Interface

Category

Advertising

Why the advertising industry needs to embrace AdBlock @TechCrunch @hirimalibe

The advertising industry is wringing its hands and shaking its fist at the use and growth of ad-block technology, but I am not above temptation. I installed it. I love it and probably won’t ever fully abandon it. So instead of excoriating people for using them, it’s time we reflect on how we got here,…

via Why the advertising industry needs to embrace AdBlock — TechCrunch

Cogito leverages human behavior to nudge customer relationships @TechCrunch @hirimalibe

We’ve all had crappy customer service calls. Primed by staticky elevator music and the ever-mysterious agitating echo, most of us come into calls with strained patience. On the line, customer service and sales agents are paid to build relationships, but after a long day of working with callers (who typically only call if they’re having…

via Cogito leverages human behavior to nudge customer relationships — TechCrunch

Demystifying the booming mobile advertising market @TechCrunch @hirimalibe

We’re on the verge of another digital revolution. I’ve seen it before, when I was at DoubleClick in 1997, and I’m seeing it now as mobile begins to take over the hearts and minds of marketers, advertisers and corporations. Read More

via Demystifying the booming mobile advertising market — TechCrunch

Latest Olympics media rules nix GIFs, Vines, and streaming apps @TechCrunch @hirimalibe

The Olympics Committee has always been restrictive in who can use what footage and when, but a couple new rules introduced for the 2016 games take things even further. The official social media guidelines now prohibit streaming apps, Vines, and even the lowly GIF. Read More

via Latest Olympics media rules nix GIFs, Vines, and streaming apps — TechCrunch

The NFL is the first sports league on Snapchat Discover @TechCrunch @hirimalibe

The NFL and Snapchat heart each other, and will continue to heart each other for multiple years to come: the two announced an extension to their “strategic partnership” today, which includes Snapchat’s first official sports league Discover channel, an NFL-programmed collection of piping hot football fan service content. The NFL is also doubling down on…

via The NFL is the first sports league on Snapchat Discover — TechCrunch

Facebook’s new ad tool helps target people who will actually use, not just install, mobile apps — TechCrunch

Getting people to download apps on their phone is hard enough. Getting to use them and return is even harder. And getting valuable users who spend money in the app or take other actions that the developer wants to encourage, is the most difficult task of all. Today, Facebook announced plans to attack that latter…

via Facebook’s new ad tool helps target people who will actually use, not just install, mobile apps — TechCrunch

How to get your photos featured on Apple’s Shot on iPhone billboards — TechCrunch

Been anywhere near a billboard recently? You’ve probably seen some magnificent photographs with “Shot on iPhone” plastered underneath. As a photographer, you’ve probably felt a pang of envy; why aren’t your photos up there for the world to see? I tracked down one of the photographers in the current campaign to find out how his…

via How to get your photos featured on Apple’s Shot on iPhone billboards — TechCrunch

Apple doubles down on photography with new Shot on iPhone campaign — TechCrunch

Apple knows that the battle for people’s pockets is going to be fought in part in the photography space. With iOS 10, the company is making it even easier to get to the camera in a hurry, but in an effort to remind people that they’re already carrying a great camera around with them, Apple…

via Apple doubles down on photography with new Shot on iPhone campaign — TechCrunch

Snapchat gets serious about ads with API and inserts between stories — TechCrunch

Snapchat is ready to make the big bucks with a slew of important updates to its ads offering. They’ll give advertisers the spotlight, buying flexibility, return on investment opportunities, and measurement to throw huge budgets at Snapchat’s 150 million daily users. Here’s a breakdown of the big announcements: Snap Ads Between Stories – There will now…

via Snapchat gets serious about ads with API and inserts between stories — TechCrunch

Blog at WordPress.com.

Up ↑

%d bloggers like this: